Brand identity for Retrofête fashion brand. This New York based glitzy and glamorous fashion label celebrates the glamour and exuberance of decades past and timeless, iconic couture houses. The typographic structure combining two “R” letters creates a new powerful symbol highlighting the main letter from the brand’s name. The new symmetric, elegant logo is a classic fashion emblem. Work included logo and emblem design, complete visual language for the brand, design for print and digital assets, packaging and signage.
Brand identity, logo design, print & digital