Brand identity for Bananhot fashion brand. Co-founded by Neta Alchimister and Noa Beny, this super hot and desired designer swimwear brand offers flattering, cheeky cuts and creative designs that are worldwide popular. The palm tree associated with the brand was redesigned to becomes a stylized, refined symbol and, combined with the monogram of the brand’s name, forms a new and timeless emblem. Visual language unique color palette and typography were meticulously designed to celebrate brand values of a stylish, confident, sexy sun-kissed lifestyle. Work included logo and emblem design, complete visual language for the brand, design for print and digital assets, packaging and signage. Photography by Dudi Hasson, Store photography by Michael Shvadron.
