Netafim

Brand identity and visual language for Netafim‭, ‬one of the world’s leading agritech company and manufacturer of irrigation equipment‭.‬ This comprehensive re-branding project‭ ‬done in collaboration with designer Rona Yakobi‭ and Mccann Tel Aviv, ‬redefined a new visual language for the brand‭. ‬Pioneering technological innovation to improve growth efficiency and yields of farmers around the globe‭, ‬spread across 110‭ ‬countries and with a wide range of different applications‭, ‬the‭ ‬brand needed a unifying visual vocabulary that will be reflected throughout the wide prism of its touch points‭. ‬Work included complete visual language‭, ‬a wide range of catalogs and brochures‭, ‬posters‭, ‬signage‭, ‬exhibition stands‭, ‬digital design‭, ‬stationary‭, ‬brand book and other brand applications‭.‬