Brand identity and visual language for Netafim, one of the world’s leading agritech company and manufacturer of irrigation equipment. This comprehensive re-branding project done in collaboration with designer Rona Yakobi and Mccann Tel Aviv, redefined a new visual language for the brand. Pioneering technological innovation to improve growth efficiency and yields of farmers around the globe, spread across 110 countries and with a wide range of different applications, the brand needed a unifying visual vocabulary that will be reflected throughout the wide prism of its touch points. Work included complete visual language, a wide range of catalogs and brochures, posters, signage, exhibition stands, digital design, stationary, brand book and other brand applications.
