Brand identity and visual language for Sheba, one of the world’s leading health centers. This comprehensive re-branding project, done in collaboration with designer Rona Yakobi and copywriter Ido Ben-Dor, redefined the center as the city of health not only in terms of sheer size but also as a complex and broad vision about the concept of medicine in tomorrow’s world. Focusing on hope as a leading brand value, The story of hope without boundaries expresses boundary breaking in a variety of dimensions as well as removing hospital boundaries, human boundaries and social barriers. Work included complete visual language, unique icon set, a wide range of catalogs and brochures, posters, signage, website design, and other brand applications.
