Sheba

Brand identity and visual language for Sheba‭, ‬one of the world’s leading health centers‭. ‬This comprehensive re-branding project‭, ‬done in collaboration with designer Rona Yakobi and copywriter Ido Ben-Dor‭, ‬redefined the center as the city of health not only in terms of sheer size but also as a complex and broad vision about the concept of medicine in tomorrow’s world‭. ‬Focusing on hope as a leading brand value‭, ‬The story of hope without boundaries expresses boundary breaking in a variety‭ ‬of dimensions as well as removing hospital boundaries‭, ‬human boundaries and social barriers‭. ‬Work included complete visual language‭, ‬unique icon set‭, ‬a wide range of catalogs and brochures‭, ‬posters‭, ‬signage‭, ‬website design‭, ‬and other brand applications‭.‬