Brand identity for Alma Capital, a leading hedge fund by More Investment House. The ’A’ and ‘C’ monogram creates a new abstract and elegant typographic sign containing an upward-pointing graphic arrow. The new sign portray brand values of growth, maximising performance, prestige and elegance. The brand visual language derives from the formative nature of the monogram, with a flexible and diverse use of the arrow element throughout the grid and different layouts. Work included logo design, full visual language, unique icon set, a wide range of stationery items, financial reports, and other brand applications.
