Seroya

Brand identity for Seroya‭, ‬a trendy New York based fashion brand‭. ‬Launching a seasonal rebranding process for each collection with a changing and versatile logo posed a special challenge for this hip fashion brand‭. ‬Creating a wide scope of graphic elements‭, ‬resonating with the season theme‭, ‬contributed to the building of a rich collection of motifs and prints that can be implemented on various clothing items‭. ‬The work included full visual language and design of fashion prints for various seasonal collections‭.‬