Brand identity for Seroya, a trendy New York based fashion brand. Launching a seasonal rebranding process for each collection with a changing and versatile logo posed a special challenge for this hip fashion brand. Creating a wide scope of graphic elements, resonating with the season theme, contributed to the building of a rich collection of motifs and prints that can be implemented on various clothing items. The work included full visual language and design of fashion prints for various seasonal collections.
Brand identity, fashion prints